Leading Candy brand from the stable of Cadbury Nigeria Plc, Tom Tom has entered into a three-year partnership with the Nigerian Football Federal (NFF) as the official candy of the Super Eagles for the 2018 World Cup.
The brand is also regarded as the official candy of other national teams in the country with the aim of fostering the development of sports and talents across the country.
At a joint media parley to announce the partnership and official signing of the contract, The Managing Director, Cadbury Nigeria Plc, Mr. Amir Shamsi, said Tom Tom had been in a long time partnership with the NFF since 2008, stressing the brand’s gladness to associate the Super Eagles.
Shamsi stressed that Cadbury through its super brand Tom Tom would continue to support the NFF towards the development of football in Nigeria as well as give moral and financial support to the Super Eagles.
In his words: “We want to be a long term supporter for this beautiful game which brings a lot of happiness to the people of this country. We will always support the Super Eagles with our Super brand Tom Tom.”
“Tom Tom is regarded as the official candy of the Super Eagles and other national teams. It is an incontrovertible fact that football is one of the best loved sports in Nigeria today and that is the reason why we at Cadbury Nigeria Plc are supporting football development in the country through our various sponsorship platforms.”
“Today’s ceremony is one of the several ways that we are expressing our commitment to this course. You are all welcome to Cadbury, the home of the leading candy brand in Nigeria.”
Speaking in the same vein, the Category Marketing Lead, West Africa, Mrs. Uwadiae Chidinma, said “TomTom is a Candy with a purpose. It delivers soothing relief and mental invigoration. It has remained relevant over the decades despite other competitive offerings in the market. TomTom is undisputedly one of the most ubiquitous brands in the country.
Expressing his appreciation to the brand for the success of the partnership, President of the Nigerian Football Federation (NFF), Amaju Pinnick, said the NFF was very proud to be associated with Tom Tom which is the super brand of Cadbury Nigeria Plc.
Pinnick noted that the brand has been supporting the development of sports in the country, adding that he was happy that the company was signing another three-year contract with the NFF.
Source: Marketing Edge