The Advertising Practitioners Council of Nigeria on Monday described as offensive and provocative, an Easter advert by Sterling Bank Plc comparing the resurrection of Christ with the rising of Agege Bread.
The bank in celebrating Easter posted an Easter message on social media platforms and also sent its customers via email.
The message, which has now been deleted and replaced with an apology post, contained a picture of a golden-brown bread divided into two with the caption ‘Like Agege Bread, He Rose!”
APCON also said the advert copy was not submitted for approval before it was made public.

In a statement on Monday signed by its Registrar and Chief Executive, Olalekan Fadolapo, APCON said the advert was distasteful, noting that Sterling Bank Plc would be punished for the action.

The bank, in the now-deleted social media post over the weekend, had attracted criticisms as the same copy was sent to the email of the bank’s customers.

The copy showed a puffed, golden brown, halved Agege Bread with the caption, ‘Like Agege Bread, He Rose… Happy Easter’.

Many social media users had lambasted Sterling Bank Plc over the denigratory comparison and the bank had deleted the posts on its social media handles amid the swelling outrage, mostly by Christians.

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