It is no news that the International Drinks Festival is set to be the landmark event of the Nigerian Drinks Industry, but what is even more exciting is that top local and international brands doing business in Nigeria are gearing up for this event.
Remy Martins, Jack Daniels, Best, Bigi and many more have already booked their booths to exhibit at this gathering of stakeholders in the alcohol/beverage industry. The Festival set to hold at the Federal Palace Hotel, Victoria Island between 1 and 3 December, 2017 is still accepting interests from drinks industries already doing business in Nigeria or set to launch their brand in the thriving West African market.
Participation as an exhibitor is not limited to alcoholic drinks companies but any kind of drinks. From cocktails to juices, yoghurt, soda, water, champagne, tea, palmwine, zobo and other local drinks companies, all are welcome to exhibit at the Festival. Exhibitors will include but are not limited to drink brands, suppliers, merchants, wholesalers, brewers, importers, manufacturers and service providers.
For exhibitors, the festival provides the perfect opportunity to distribute product samples, increase sales, gain direct access to the press, conduct market research, allow direct customer interaction and promote a positive image for the industry.
Asides from the exhibition, the International Drinks Festival will feature Masterclasses with various drink professionals and a Drinks Summit which will give the attendees opportunities to ask questions and interact with the drink experts. There will also be informative presentations by world-class experts plus interactive sessions between retailers and suppliers. The Festival will attract over 200 Exhibitors cutting across 9 sectors.
The Drinks Summit which is a major part of the festival brings together all stakeholders that are involved in the drink industry. It is going to be a powerful summit with over 50 Speakers from all sectors. Delegates at this summit will comprise mostly of stakeholders in the beverage industry, which includes but are not limited to Brewers, Brand owners, Retailers, Drink enthusiast, Fun seekers, Sommeliers, Suppliers, Bottling companies, International Mixologists, Cocktail Mixers and much more.
With the heavy media presence being anticipated and participation from local and international stakeholders, the Drinks Summit is set to be the pioneer groundbreaking event that the Industry has been missing. The Festival itself is bound to attract over 15,000 guests and promises to be an experience.
Asides from the exhibitors, the International Drinks Festival will prove an interesting platform for professionals in the hospitality industry, mixologists, club owners, hotel owners and managers, brand managers and ambassadors, liquor and soft drinks buyers, sommeliers, bartenders, restaurant and bar managers, bottling companies, and consumers to interact in a warm, carnival-like atmosphere.