Nigerian Breweries Drags Owerri Youths to Tiger Street Food Festival
Nigerian Breweries Drags Owerri Youths to Tiger Street Food Festival

Owerri was aglow with fun on April 4, 2021 as the much-trumpeted Tiger Street Food Festival turned out to be a beehive of street food vendors and foodies. The event, sponsored by Nigerian Breweries’ crisp tasting lager, Tiger beer, was organised to attract the young, energetic and adventurous who are willing to uncage their tastes and passion.

Accompanied by street and club anthems from the on-site DJs, the festival accentuates the beauty of the culture of the people of Owerri spelt out in the assortment of finger-licking delicacies at Cubana Lounge, New Owerri.

From wafting barbecue fumes to iced bottles of Tiger beer, the scene was set to attract fun seekers who yearned for outdoor recreation while staying safe. Food vendors showcased their homegrown concepts and recipes in an atmosphere of camaraderie. Roll up banners of Tiger beer and Nigerian Breweries captured passers-by who satisfied their curiosity with more than just a few bites.

Top Nigerian graffiti artist, The Flying Bushman, with his eye-catching neon paintings and graffiti added glitz and glam to the already coloured event. Five Star Music rapper, Xbusta, brought some magic to the festival with some freestyles and a medley of his rap songs delivered in pidgin English and soft-voice. The ‘Cash App’ crooner, Bella Shmurda also uncaged his energy as he belted out his songs to nodding heads and tapping feet.

The Portfolio Manager, International Beer Brands, Sampson Oloche remarked that the Tiger Street Food Festival in Owerri is not just a platform for entertainment but a means of boosting the local economy.

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“Through this festival, we reaffirm Tiger beer’s support to boost local food and drinks outlets to generate more cash and keep their businesses afloat while still observing the Covid-19 protocols. The Tiger Street Food Festival has changed the city’s cultural landscape like never before. We started this in Abuja and it was successful. Tiger beer is on the mission to uncage the creative energy in other cities in Nigeria,’’ he said.