Daily-Need Group, Brand ambassador, acting, Dedeons syrup

Just over the weekend, actress cum TV personality, Zainab Balogun, had her much talked about wedding which drew lots of important dignitaries and after few days, she is smiling to the bank.

Zainab has just put pen to paper as she has been chosen as the latest brand ambassador for one of Nigeria’s leading pharmaceutical company, Dedeons syrup manufactured by Daily Need Group.

Just about a year ago, she had tweeted about the company’s hardwork and dedication to the health care of Nigerians and the most fascinating part of it is that it is owned by a Nigerian.

Sharing her thought about the company, she wrote, “Just over a year ago I tweeted about my experience visiting the Daily Need Group factory. The only completely Nigerian owned pharmaceutical manufacturing in the country!!! They have produced for what is now 46 years straight and I couldn’t contain my excitement that day. I am so excited to finally share that I am officially the Brand Ambassador of @dedeons syrup from Daily Need Group Pharmaceuticals. I stand here with 2 generations of this phenomenal family business that I can now call home #Dedeons .“

The story of Daily-Need Group can be compared with a mustard seed that germinates and grows to become an OAK tree.
It all started as Daily-Need Chemist through the dream of Otunba (Dr.) Matthew Oyin Jolayemi, OFR in 1970. It was at 134, Nnamdi Azikiwe Street on Lagos Island. After two years of trading, manufacturing of cosmetics started in Surulere and the first product (PAULINA BEAUTYCREAM) was manufactured on the 19th November 1972, whilst pharmaceuticals were added the following year. The foray into pharmaceuticals commenced with the production of Penicillin Ointment.


The Organization made a giant stride in 1974 by moving into its factory which it still occupies till today on Plot 10, Unity Close, Off Ladipo Street, Matori. This year did not pass away without a landmark achievement. It was in the same year that Daily-Need Toothpaste was launched into the market for the first time.

In line with the trend of that time, the company administrative Head Office was located at 24, Origiri Street in the heart of Lagos Island. This was maintained till 29th of June 2007 when the administrative Head Office moved to its modern edifice. In the last six years, we have been able to reposition Daily-Need Group as a market driven organization which is sensitive to the yearnings of the ordinary man.

We have succeeded in having a solid foundation for future growth. The next phase in our development programme is to set up a modern factory which is of WHO requirement/recommendation.

Every machinery has been put into motion to achieve this within the shortest time possible. Our vision is to be one of the best three in the industry within the next few years.