P+ Analytics carried out a Media Intelligence and Performance Audit in the month of May 2022, the audit critically analyzed and revealed the best performing Nigerian Banks judging by their promotional media exposure content tracked in the online and traditional media.
According to the report, First Bank of Nigeria emerged as the leading bank with a media share of 29%, closely followed by United Bank for Africa (UBA) with 28%, Stanbic IBTC Bank came in no distant third with 22% while FCMB and Access Bank completed the top five chart with 16% and 5% media share respectively.
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