Adetokunbo Amosu is set to launch a book titled “Customer Intimacy: The New Genius Code for Business Success!” in celebration of her 40th birthday. Adetokunbo is a creative entrepreneur within the fashion industry.
Adetokunbo built a career in the retail sector across various industries spanning stockbroking, insurance, and the fashion sector. She honed her Superpower: “the understanding of her customer “.
A defining point in her retail career was working in a managerial capacity with a foremost kid clothing company, Ruff and Tumble, before leaving to start her own eponymous brand, Reniques, while still consulting for other SMEs.
Tokunbo started her luxury bridal store in 2009 and it has since metamorphosed into an occasion wear store, dealing a wide range of luxury fabrics, blings, trimmings, bridal and special occasion wear. She believes in communicating Africa’s story through fashion.
An alumnus of Nigeria’s foremost Lagos Business School (EDC), Fate Foundation and the prestigious Daystar Advanced leadership academy. She sees her role in life to be that of serving as a platform for change as she lends her voice within and outside the fashion industry.
She volunteers as Project Director for Afdec Family (a fashion NGO in Lagos, Nigeria.
Adding to her quest to influence the retail space, she also trains shop floor staff on Inventory management, customer acquisition strategies, merchandising with the Customer in mind etc!
Adetokunbo is a champion for female entrepreneurship, strategic partnerships and collaborations and enjoys public speaking, travelling, and experiencing other cultures.
Her Experience as a retail expert and willingness to see others succeed as well as her in-depth knowledge of customer Behavioral patterns has led her to write her book.
She wrote this book after having studied Customer behavioural patterns practically over the past 12 years and gathering in-depth knowledge around their purchase triggers and the indices that ensure repeat purchases.
Adetokunbo Amosu is happily married with two children
The book shows you why data-acquisition as a means to understand customer behaviour is essential to your business. It gives you a global outlook for your business while balancing it out with local scenarios to tackle your stage of business.
It provides you with a strategic look into the customer retention model beyond just saving numbers. The book also provided practical steps to keep only valued employees operating at top productivity level.
The purchase of this book should be seen as a much-needed investment in unlocking business profits.