After entertaining some Nigerians during the weekend by throwing shades at some banks in the country, Sterling Bank Plc, has come out to apologize to its customers and Nigerians at large.
The whole drama started on Friday, July 20, 2018, when Sterling Bank took the first shot in what is now known as the #BankWars.
The bank tweeted an ad copy that dissed fellow rivals Union Bank, First Bank, Access Bank and Guaranty Trust Bank.
In the ad, Sterling depicts taking a customer to the moon, while the customers of the mentioned banks are stuck on the ground level. “Shoot for the moon, become a star – it’s the least you deserve. Welcome to #SterlingBank” tweeted the bank with a cheeky emoji.
The tweet would go viral the next day with Nigerians commenting about the straight diss from Sterling Bank to other banks.
As expected, the banks in the ad soon started to retaliate. Union Bank which has been in existence since 1917 went the ‘sho mo age mi’ route with a tweet that said: “When the elders speak… #SimplerSmarterSAFERBank.”
Access Bank could not hold the pain anymore as they replied with an absolute burn, “We will travel on an imaginary rocket too, if we were a one-customer Microfinance Bank; but with ten million customers and counting, we rather bring the galaxy to you! #YouAreWorthIt #TakeTomorrow #KnowYourElders.” Ouch!
First Bank shows them who their grandfather is as they replied with this “And straight into the trash can. #RespectYourElders #MoveOver #NextPlease #YouFirst” and followed it up with this “What an elder sees while sitting, a child cannot see even if he travels to the moon. #RespectYourElders #YouFirst.”
As fans expected GT bank to come on board with their point, the trendy bank took many by surprise as they ignored the whole drama with the aim of maintaining a strong standard when it comes to social media.
All that being said, things seems to have normalized as Sterling bank has come out to tender a public apology over their actions, “Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted. We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion.”