This December promises to be more fun than ever before as Lagos is set to play host to the first ever International Drinks Festival, as brand owners, retailers, and holiday fun seekers will besiege Lagos in the single largest gathering of stakeholders in the drinks’ business ever witnessed in Nigeria.
During an exclusive press conference and elaborate unveiling ceremony held last Thursday in Lagos, Balmoral, organizers of the event and one of Africa’s biggest event management companies revealed that the event, which will take place from the 1st – 3rd December, 2017 at the Balmoral Convention Centre, Federal Palace Hotel, V.I, is going to be an Exhibition of various drinks brands, Masterclasses with various drink professionals, various summits which will give the attendees opportunities to ask questions and interact with the drink experts.
The festival will also have a lot of interactive fun events to lighten up the atmosphere and introduce various brands to the general public.
The unveiling ceremony, if anything to go by, was an indication of the glamour and finesse that would encapsulate the major event coming in December.
The unveiling brought together members of the press from virtually all the major media outlets, as well as the crème de la crème of the music, movie, and beverage industry and even, the political class.
Guests were treated to a cocktail session on an exquisite artistic floor plan featuring a spirit bar, palm-wine joint, and a local beer parlor complete with ladies on stilts, and some standing inside waist-high glass chandeliers. It was a sight to behold!
Coming on the heels of an Euromonitor International (a world renowned business intelligence company) report that Nigeria consumed 36.68 million litres of soft drinks in 2016, its spirits market worth $6 billion, and beer accounting for 55% of the total market share, Balmoral’s First-Ever International Drinks Festival will no doubt take Christmas to a whole new level in Lagos, come December 2017.