The Nigerian financial institution is really pushing hard to flow with trends as one of the many key players in the sector, First Bank Nigeria on Thursday, unveiled its chat banking on WhatsApp.
According to Mr Chuma Ezirim, the bank’s Group Head, E-Business, he stated that the application would enable customers leverage the real-time messaging capabilities of the WhatsApp Business Solution to check their account balance and also perform simple banking queries.
The app which was launched on August 1, was at its pilot phase and would be available to a select group of customers to see how effective it goes before others can be added.
“Customers’ expectations are constantly changing and it is our duty as a customer-focused bank to ensure that our customers are provided with the means to carry out banking services through any channel they desire.
“We are constantly seeking new ways and opportunities to meet customers at their preferred touch points and we understand our customers are actively engaged on WhatsApp.
“With First Bank chat banking on WhatsApp, it is not just about staying connected with friends and loved ones, but also keeping in touch with your bank anytime and anywhere you are,” Ezirim stated.