BIGI MD, Seleem Adegunwa

The flagship Chapter of the Nigerian Institute of Public Relations Practitioners-NIPR Lagos, established in 1963 has made Mr. Seleem Adegunwa, Managing Director Of Rite Foods Limited Made In Nigeria  Ambassador during its 5th Lagos Public Relations Stakeholders’ Conference, themed “Addressing Communication and Reputation Challenges of ‘MADE IN NIGERIA’ held at Agip Recital Hall, Muson Center, Onikan, Lagos on Thursday.

The event which was an advocacy initiative enhanced public perception of ‘Made in Nigeria’ and changed the negative narratives, defined the right communication strategy, set the stage for positive stakeholders’ engagement on the way forward and recognized some promoters in the country, was well attended.

It also engaged key stakeholders including decision-makers in government, regulators, corporate organizations, Manufacturers Association of Nigeria, major Chambers of Commerce in Nigeria, the Media and Communication practitioners for better strategies to address the communication and reputation challenges facing ‘MADE IN NIGERIA’.

Mrs. Toyin Sanni, the Conference Speaker, said: “If you say ‘Made in Nigeria’ is bad, it then means that you are bad because you are also ‘Made in Nigeria’; Our perception must change to ‘Made in Nigeria’ products and Services.”

The Conference addressed aggregate collective intelligence to change the negative narration of the product called ‘Nigeria’.

It was mentioned that the over-dependence on importation has had a serious adverse effect on Nigeria’s economy and it has affected the Country’s GDP.

Manufacturers were however enjoined to concentrate more on quality rather than quantity”.

During the discussion, Mr. Seleem Adegunwa established that his company; “Rite Foods Limited has a world-class facility in Ososa and this can be confirmed by visiting the site. He said the factory is second to none in Africa Continent and that includes the multinationals.”

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He said the product called ‘Nigeria’ is a true recap of what we Nigerians are, which is the best; claiming that there is good and better side of Nigerians than what has been projected to the world.

Adegunwa whose company was one of the programme’s sponsors said his company is “ready to support the ‘Made In Nigeria’ initiatives to prove to the world that Nigerians are good products and we produce good products and services”.

“Being nominated as the ‘Made In Nigeria Ambassador’ will encourage me to do more in terms of encouraging and supporting younger entrepreneurs that want to produce and render services that are Made In Nigeria. They will also join us on this quest that will change the negative perception of the product called Nigeria to the best the world has never seen before now”, Adegunwa affirms during an interview.

Others who were also recognised and awarded along with the Managing Director of Rite Foods Limited are: Mrs. Toyin Sanni, Chief Executive Officer, Emerging Africa Capital Group, Yinka Osubu Furniture Manufacturer, Adedayo Ojo Corporate Communication Specialist, Public Relations Veteran and Entrepreneur, among others.

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